Global Ambassador Seeks To Unite the World
I had been running an art business for about ten years and had enjoyed moderate success. I had established a large gallery, a thriving picture framing business and was even beginning to publish exclusive limited edition prints. A business many would have been proud of and content to run and develop. But not me, I wanted to achieve more.
My father had always taught me to know my place and not to over extend my abilities, such as he believed had been determined by my modest education. I wanted to write, more than anything and had done so as a hobby all my life. Songs, short stories, poems and a few magazine articles had kept my appetite alive but not satisfied, I still wanted more. So, after setting up a few businesses along the way and a family store that still runs today, I finally decided to end my career in art and concentrate on my writing, or at least, something that would give it an outlet.
By chance an acquaintance introduced me to a magazine that needed help. It was struggling for circulation and lacked a professional touch. This was my chance to get involved and really put my faith in my abilities to the test. I joined the company, determined the problems, cleared out most of the staff and changed the magazine title. The result was superb and very exciting, our clients loved it and we seemed to be on the brink of a whole new lease of life. However, such was the improvement in the product, that I was approached by another company and invited to become their partner publication. I was delighted of course and accepted, only to discover that what they really wanted was me and another new magazine, not the company I had been working with. So, I toughed it out and went it alone. I produced a first edition of "Taste of Asia Magazine" www.tasteofasiamag.com which was to focus on bringing the Asian continent to the UK with a culinary theme providing the draw to attract readers. I wanted to educate people about the Far East and dispel the cliché views I had experienced all my adult life having been married to both a Burmese-Chinese and, to this day, a Malaysian. The magazine hit the shelves and was well received by both reader and retailer. Once again it looked as though I had a potential hit on my hands. I was very excited but there were still mountains to climb. Magazines survive on advertising and advertising revenue is based on circulation. This venture was going to take time and money to develop and I was not that well funded. It was going to be really tough.
I made sure the magazine reached all the right readers and soon decided it would be easier to build circulation, and therefore advertising revenue, if I gave it away for free. So that was what I did and how I reached a whole new opportunity to develop my ambition to become a successful writer.
Taste of Asia Magazine was read by many in the diplomatic circles and soon reached key individuals in two major Asian Development organisations. They loved what I was doing and applauded my efforts, but they wanted something bigger, something that would give a real voice to countries like Myanmar and North Korea, Indonesia and Laos amongst many others. Producing a bigger magazine was one option but that would just compound my overheads, it would still take time to build circulation and printing magazines isn't cheap. I had to find another option that was easier to manage, wider reaching and less demanding on the pocket.
My objective was to reach as many readers as possible and provide the best platform for my favourite part of the world. I also wanted to appease my supporters who were essentially inviting me to provide a promotional platform for the whole Asian continent, quite a responsibility on one hand but an immense opportunity on the other. I gave the prospect long and hard thought. Had many meetings with people I trusted to guide me well and underpin the ideas I was beginning to hatch.
As you can see I had placed Taste of Asia on line to enable anyone anywhere the ability to read it. It was free after all so I had no qualms about revenue, the more readers – the better. It was obvious that the internet was the way to go. No costly printing, no distribution expense or restrictions and a much broader exposure for my advertisers. This had to be the way forward – but I wasn't happy with the name. Taste of Asia did not seem right for this new angle. I wanted to make sure my readers knew what we were to be about - promoting Asia. The people, cultures, food, tourism, trade – everything. I was to establish an entire platform dedicated to supporting all that Asia had to offer. I was to be an Ambassador for Asia! Of course, that was it. "Asia Ambassador" it said exactly what I wanted it to say and gave us an added credibility – I loved it.
No sooner had we started building the site than it became very obvious that focusing on Asia alone was to impose boundaries on our potential. That seemed pointless and naive. So this was the day we arrived at our final destination "Global Ambassador". Suddenly all the pieces had come together. I knew what I had to do and where I could take this potentially enormous project. Of course I had increased my workload seven fold as we included the other continents, but I had to be sure that before I started to build anything I knew where I was heading and that the foundations were right.
This month we launched the site in its skeletal form www.global-ambassador.org , now ready to receive our nation clients, advertisers and freelance editorial content.
Global Ambassador is born.
Now I seek a team of dedicated visionaries to work with me, for this is way too much work for one man alone. Hopefully the right people will present themselves and we can share the journey together, building and expanding an incredibly exciting platform for the promotion of nations all around the World.
Not only will Global Ambassador deliver news and information intended to increase awareness and encourage interest in international cultures, we can also use the power of the site to do good for charity. I tell people we are going to buy children... but that's whole other article.
You can contact Trevor Krueger and follow his personal blog at: www.trevorkrueger.com
About the Author
I am a writer / entrepreneur with a deep rooted interest in Asia and true global integration. My aim is to encourage a global community attitude and thus promote tolerence and peace through cultural understanding and mutual appreciation.
"Vientiane" Jessnel's photos around Vientiane, Lao Peoples Dem Rep
laos tourism information
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