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Wong Lo Kat: dancing with a chains to heal brand Mishaps / map - Wong Lo Kat - pharmaceutical indust

CCTV from the enormous amount of money won Advertisement Standard King to throw the Wenchuan Earthquake House Charities billion big show Marketing , To the Magic Pen planning to "ban Wong Lo Kat", "buy light Wong Lo Kat" and other popular network marketing soft, to generous sponsorship contract for the 2010 Asian Games, in recent years, "Wong Lo Kat afraid lit drink," the famous Chinese people know The advertisement, along with its outer classical Chinese red, "red" all over the river north and south. JDB, this depends Lease Brand Hong Kong enterprises to large markets, with the precise product positioning and generous brand marketing, in a very short time, to have a nearly 200-year history of Formula functional Guangdong New flower herbal tea trees, not only opened up a drink industry, new classes, but also from the beverage market to Win, breaking multinational beverage giants dominated the domestic market, in the canned beverage market Sell Forehead, more than Coca-Cola, to become "the first beverage cans in China"; "Wong Lo Kat" brand is also a strong rise of the industry and academia has become a typical hot, but also the hearts of many people and sought after consumer national brands.

However, despite the JDB in brand marketing and advertising demands all-out effort to "Wang Lao Ji" from the traditional consumer mentality of "Qingrejiedu Qushu wet" drinking medicine, to "prevent lit drink," the cognitive changes , consumers do have varying degrees of acceptance of this sermon, as herbal tea in particular, "Wong Lo Kat" off brand growth and demand for the release of the space. However, the "formula" incident or affect the mainstream media and the audience's nerves, though, came forward to clarify the Ministry of Health, said Wong Lo Kat herbal tea add Traditional Chinese medicine Component was indeed the record, but it is difficult to quell the public did Wanglaoji and functional foods and confusion of merchantability and marketing.

My opinion, no one can deny, "Wong Lo Kat" brand superior market performance, but the fast growth also is indicative of an immature, analysis, "Wong Lo Kat" growth path, the strong rise of the brilliant, still difficult to cover up several behind the "Mishap", these Mishaps to getting better in the JDB Group proposed test can heal these Mishaps, will directly affect "Wong Lo Kat" is the real strength lay another big brand, or market a "night-blooming cereus."

Broad spectrum of functional food products and between: Game definition, a choice actually unclear

Enterprises in marketing planning products as far as possible to enlarge the coverage of merchantability, naturally can not do without the commercial purpose of maximizing profits, so, despite the demands of the JDB will be in marketing, "Wong Lo Kat" defined as an ordinary beverage plants, however, whether Wong Lo Kat herbal tea products from the major components of the role of effectiveness or "anti-lit" products and brand positioning point of view, "Wong Lo Kat" should in fact be a function of herbal tea-based beverages, coverage in the strict sense of merchantability, indeed requires a certain know-how to define, especially for one of Prunella vulgaris and some other Chinese medicines and raw materials pharmacological Jiyong defined populations, such as the relevant Chinese experts on the physical yin and yang, exterior and interior, actual situation of the sub-populations, and cold stomach or the spleen and stomach are the vast majority of pregnant women, among others. I was born

marketing of medical, pharmacological purely amateur, in the position to comment too much on the medical profession, but a basic logic is, "Wong Lo Kat" plant materials have a variety of beverages is used in traditional Chinese herb , not to mention "is the third drug toxicity", which is also bound to long-term consumption of metabolic processes in the human body, there accumulates, when the herbs (or toxins), when accumulated to a certain degree, who can guarantee some of the negative effects will not occur ? After all, "Wong Lo Kat" herbal tea to drink ordinary plants introduced in the market full time is not like the formula for so long.

From "Wong Lo Kat" reinventing the brand positioning before the market behavior is concerned, until 2002, the JDB in fact been in the "Wong Lo Kat" the functionality of the traditional medicine to drink products to sell, its has a clear Functional orientation: Qingrejiedu Qushu wet. Helplessness, a congenital defect in consumer drug drink "is the third drug medicine" concerns, which doomed the medicine to drink and located by the "Wong Lo Kat" could not be ushered in sales on a "blowout." In this context, we not difficult to understand, by the operation of the market rental brands JDB on the pursuit of profit does not meet the requirements and the status quo, and even be outside the brain with the help of Po, in the case without changing the product, re-done to the product and brand positioning, make every effort to make themselves away from the "medicine", close to the "tea" at the same time, they do not want to give up tea given to this common feature special attractions?? "Anti-lit", to add "Wong Lo Kat" added value, in order to promote sales and fixed premium market.

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