Jin Town Heung Badge Legend
Soil and water to support one side of people, different business circles to create a variety of legends, such as the Wenzhou businessmen.
They "skillfully deflected the question," in many small things that made a big article: the Western world, lit with a lighter, so that Jinxiang badge in many places around the world; they "knowingly mountain tiger, bias Tiger Mountain", when the war-torn Eastern Europe keep the Korean Peninsula, economic recession, many people avoided confidence, less fear, they have the courage to sell the commodities in Eastern Europe, so that the backlog of goods Zouqiao Yalu River on the other side; they lack the "snake" heart would dare to "swallow elephant", as many small Fu namely security, and stick to one corner, when they bought steel plate shipbuilding, swept to Beijing real estate speculators; ... ...
When people praise Wenzhou businessmen "whole body full frame antenna," get smart "hair are empty", these "Oriental Jews" have no time to take into account long ago toward the next goal!
To showcase Winn-friendly style, beginning from this issue, "business story" launched, "Wen business image" column, inviting Wenzhou, Shaoxing Shen Zhen Daily senior reporter wrote an article about the story of Wenzhou businessmen, I believe you will be enlightening reading, You Suosi Wu.
In May 1991, Comrade Li came to visit Wenzhou Jinxiang badge factory, then follow the interview, I have a very deep impression: It works really small, not a little style. In particular, that the main building of cement stairs too narrow, and we should be filed into the shop queue, after which they tilt your body in order for those who have already visited the off ... ...
Today, this year that's an unassuming little plant has become a well-known manufacturers badge. October 1997, former President Jiang Zemin in New York with U.S. President Bill Clinton when they meet the medal chest Peigua Jinxiang badge factory is produced.
Jinxiang Badge Factory founder, called Ms. Ch'en shu added in at every turn, said business is group, the square, the center, saying that he is chairman and general manager, president, today, his company is also known as Jinxiang badge factory, he also called the manager.
"Do not really try, the first" small supply ring placed in the Greater Shanghai
Chen Chia-Shu Jin Wenzhou, Zhejiang native town in 1975, after graduating from high school division Backstage railway corps unit for 4 years when the art soldiers, military service, he had hoped to be able With expertise in the cultural centers, looking for a job, but did not register the first time can be hired, After the county a few strokes, he Minglasunshan stem tests.
The early 80s of last century, cottage industries have mushroomed in the Golden Township, every household production badge, badges, medals and so on. 20 young people who "really try, not the first" plus-shu, Chen joined the ranks of the salesmen, selling badges of travel extensively.
The spring of 1981, Chen Chia-Shu came to Shanghai with a school badge samples, running a 1-week nothing. In desperation, he remembered to participate in the performances went to the Taiyuan Coal Mining Administration, he sat a dozen hours of bus arrived. At that time back and forth from the Golden Township to Shanxi 1 week time, including food, shelter, has spent a total of not 100, but before he went to Shanxi, 1 week on the set to 7000 yuan badge business, which sum he earned 3,000 yuan . So dig into this pot of gold, CHEN Jia-Shu really make a little bit scared.
As a result, Chen Chia-shu saw the badge industry, a huge market prospects. Jinxiang badge at that time to do the family-processing, small workshops bushel, he decided to run factories in order to obtain a competitive advantage. In 1983, the 27-year-old Chen Chia-hub with four friends raised 20,000 yuan to purchase a number of old equipment, and to Shanghai from plants brought in to run the master - this is the first one Golden township badge mechanical equipment manufacturers. He then gradually add some badges workshop's fold in 1985, another partner investment 29 million to recruit 70 workers and expand the scale, the official founder of the "Golden Township, badge factory."
1986 Jinxiang badge factory is a turning point in the development. This year September 23, beginning to take shape Jinxiang badge factory with more than 300 varieties of products, the Bund in Shanghai Ruyi Restaurant will host a product demonstration. They played when he was vice mayor of Wenzhou, specializes in calligraphy Ma Bo give them the inscription: "We dare to with the giant advance scientific, again-inch sub-brand competition," put down "ring", the open peer-makers to destabilize the country: 1 than quality, two more than the price three times larger than the credibility of four than the speed ... ...
, "Ring" an instant hit: Ningbo, Shanghai, Hangzhou and other places more than 300 businessmen participated in the demonstrations of Shanghai, many manufacturers require orders on the spot, while others are asked to trial the sample badge, Shanghai television news programs Lianbo five times "ring" live. "Jinxiang Badge Factory," a reputation, Shanghai, and foreign businessmen have door order.
However, just as the golden period of development of enterprises, the crisis created: the shareholders had serious differences, it was maintained the status quo and slowly move forward, some people think that money after the Sanhuo hand ... ... to get different views lead to slack factory management, production fell dramatically. Coupled with the market are becoming increasingly depressed, to the end of 1987, the factory has been confusion, the product often lost in the competition, has a loss of 20 million yuan.
Such a situation, the shareholders decided to sell the price at 35 million yuan badge factory, some even expressed: Those who would rather come up with 20,000 yuan and lose to him. Public shareholders Chen Chia-shu the youngest, but the most far-sighted. He bullish badge, then they would buy it without hesitation, and to assume all debts.
However, Chen added hub to make a comeback but has never been caught in a dilemma: He ran about busily restoring the old customers, to find new customers, but did not keep pace with production management, hard-won access to several business transactions are closed due to quality, but which are required to return, and some customers also rushed to the King Township for damages ... ... my friends tried to persuade him dead, and set up factories on this particular ambition: to find a stable job and forget.
Chen Chia-shu did not admit defeat, thinking out of the two steps later, he repeated chess: First, the introduction of advanced equipment and hardware to create conditions; second is sent to Shanghai doors to talented people, high salary to employ senior technicians, but also enhance the production, finance, supply and marketing and other management systems ... ... Through this effort, Jinxiang badge factory last year after a turnaround for the win, and stepped onto the path of orderly development.
Toward military to open up new chapter
Chen Chia-shu in 1991 to Shanghai, badge factory tour, met the United States Munitions Company - Green, chairman of Baal. Ding. Mr. Stein, that he was prepared to look at the badge of manufacturing partners in China, Chen Chia-shu took the initiative to introduce themselves to each other, and to force Mr. Kung urged Pakistan to visit Pakistan, Mr. Li was noncommittal. However, just as Chen Chia-shu to refer the matter gradually forgotten, Palestinian forces suddenly appeared in Mr. Jinxiang badge factory, there is no statement after the visit, hastily left; Then, after two weeks, Pakistan once again came to a sudden, Mr. Li Jinxiang Badge plant, some conversation took out more than 100 varieties of the United States emblem, shoulder flower, flower collar, and Chen Chia-shu samples and contracted. After signing his contract, Mr. Baal smiled and Chen Chia-shu, said he had been lifted from the original in Japan and Taiwan, production agreements, as here, the price and technology is dominant.
In May 1991, then-chairman of CPPCC National Committee, came to visit in person.
Good luck continued. 1993 Spring Festival, a friend, Wenzhou, a telephone call from the United States: the United States Police Department to replace uniforms. Chen Chia-Shu will be flying to the United States to discuss business, did not expect the United States Police Department officials are extremely bother: You Chinese people can produce first-class badges do? Chen Chia-shu neither overbearing nor servile: "There is a saying 'ears as the virtual, seeing is believing', you may wish to send someone to examine." Doubts about the other side has sent two officials to come, Chen Chia-shu for a worker on the spot presentation: From expect the production of finished cast, the entire process as long as 35 minutes! The Americans are deeply impressed by the width After reading a few days later they returned with a report on 100 samples, and soon, 68 million sets of police badges and implement business hub here, Chen added.
Because the United States Police Department's kind words, and soon after the United Nations Secretariat also sent a letter, asking the United Nations peacekeeping force in matters relating to the production emblem. After that, Jinxiang Badge Factory also has the United Kingdom, Russia, Saudi Arabia, Argentina, Laos and other countries has produced a large number of military police badge production.
From 1991 to date, Jinxiang badge factory in the end produced the number of pieces of emblem has been impossible to calculate. But one thing is certain, Jinxiang badge factory showroom has become an emblem museum world.
Chen Chia-shu did not give up the domestic market. In early 1993, the PLA started to develop the next century a new generation of military uniforms. Quartermaster Equipment Institute of General Logistics Department in 1994, researchers sent a special trip to visit King Township. After the implementation of production tasks, Jinxiang Badge Factory After three years of repeated trial, proofing, and finally get the leadership of the Central Military Commission approved and signed a production contract. July 1, 1997, the first troops stationed in Hong Kong is wearing the badge Jinxiang badge factory produced clothing stationed in Hong Kong.
Since then, Jinxiang badge factory has been awarded the General Logistics Department Quartermaster Equipment Institute "research trial base" title, and now it has become the Armed Police Force, the State General Administration of Customs, the State Import and Export Inspection and Quarantine Bureau, Ministry of Railways, Ministry of Health, Environmental Protection Agency, the maximum People's Court and other departments of the badges manufacturers.
Lot of little badge story
Chen Chia-shu Jinxiang badge factory in operation and development in the trouble and frustration are also constant, but good to the people the idea of harmony in which money attitudes so that he always succeeded in resolving the crisis one by one.
In 1990, King Township, a salesman said he received a large order, is the 11th Asian Games commemorative coin 1 million yuan a contract, but also an advance payment of 60,000 yuan deposit. Chen Chia-shu is serious about these operations, in order to ensure quality, he spent over 10,000 yuan purchase of a number of high-quality steel, but also through the efforts of seven days and nights out at last trial samples. But when he sent the first batch of contact more than 2,000 commemorative coins products, they discovered that this was completely untrue, originally salesman had deceived.
How to do? Chen Chia-shu good salesman knows the difficulties, he not only voluntarily surrendered most of the deposit, but also to help these people salesman to sell these coins. From the marketing, Chen added that this is a one-axial business opportunities, and he also learned that a South Korean manufacturers have not yet come up with more than two months due to delays in the opening ceremony of Asian Games medals samples, the competent departments have to prepare it to go to technology, equipment, power Shunde, a joint venture a solid production, but manufacturers insist on the price of 3.50 yuan each chop, two sides failed to finalized. Access to this information, CHEN Jia-Shu decided to price of 2.50 each chop, come to compete. The other is responsible for personally watched the trial sample, but also with several experts to conduct a special discussion and finally agreed that the quality of his badge over Shanghai, Beijing, brand-name manufacturers, and the price is low. In this way, CHEN Jia-Shu suddenly got 500,000 orders.
In 1995, Chen Chia-Shu and a co-operation in Shenzhen, the U.S. military police badge Taiwanese economic disputes occur, the other side an excuse refused to pay 500,000 yuan loan. The public security departments to safeguard the legitimate rights and interests of enterprises, be brought from Shenzhen King Township, the other end after a half months of negotiations and paid 300,000 yuan loan, the remaining amount Chen Chia-shu no longer care about the. Did not expect two or three years this businessman, sent a letter asking whether they can continue to cooperate Chen Chia-shu ended old resentments towards generously give one's word, and he continued cooperation between the multi-pen business. Them with the Taiwanese in 2005, there has been a new cooperative projects, the two sides will jointly since 2006 in the United States trading company.
The new century, the 17th World Cup in Japan and South Korea, Japan, South Korea has approached customers door, they asked the township badge factory produced 2.6 million for their badges.
This is the middle of an episode. First, let's examine the two South Koreans, because they go to Taiwan before the visit, so I came to Jinxiang generated when differences: one that Jinxiang badge products of good quality, cheap, and advocates here and the production, while another South Korean others believe that Taiwan's production of badges has a long history in the international community have a certain well-known advocates in Taiwan. They refused to give ground, almost moving from coarse to. Last intermediaries insisted Jinxiang production: problems I am responsible! Wait until the demo came out badges, the original Korean operators who do not agree to change his mind Erhuameiyue. Korean gone from the Japanese business representatives to follow, the remaining 2.4 million badges business has to Jinxiang Badge Factory.
Soldiers and businessmen aiming at Huanqiu
Today, when a small unwanted Jinxiang Badge Factory has become a month of dozens of new varieties can be developed, one year the production of hundreds of thousands of products in the country's premier badge enterprise.
Just this year, 50-year-old Chen has been added hub and established, but as a well-known entrepreneurs, he was the original Nafu appearance: clothing and simple, for others modest, gentle, like in the factory all day long on the turn, there is no point boss's posture. He said: I was a soldier, it is necessary in order to soldiers of the perseverance and character will be doing a small badge exquisite incomparable; I was a businessman, it is necessary in order to businessmen of integrity and wisdom of small products made big business.
Industry endless. Currently Chen Chia-shu Apart from continuing to develop military forces insignia products, are further to the motorcycle trade marks, trademarks and other automotive product development, his goal is to Jinxiang Badge Factory Ban Cheng badge in today's world of large enterprises.
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I am China Crafts Suppliers writer, reports some information about xbox360 remote control , sony vgn tz.
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